What is Geek Nerd Suit?

Customer centricity can’t happen without a partnership across IT (Geek), analytics (Nerd), and business (Suit). This book exposes the most common hurdles companies face in becoming customer-centric, and shares insight on how Geek, Nerd, and Suit can play their part in overcoming them.

THE SUITS ARE TALKING

CUSTOMER CENTRICITY IS NOT A BUSINESS FAD

In their scramble to reach customers, many business leaders start acquiring mass amounts of data. Others create incredibly complex analytics. Some think the answers come from the top. What is often lost in this quest to innovate is the very thing we claim to value: the customer. Customer centricity might sound like just another buzzword, but it creates the framework required for customers to fall in love with your brand. The strategy? A dynamic and powerful partnership across IT, analytics, and business—between the Geeks, the Nerds, and the Suits. This book not only shows you how to create effective collaboration between your teams to solve problems, it shows you how to create a business atmosphere that runs itself and clears the path for innovation.

DOWNLOAD CHAPTER 1 FOR FREE

IT TAKES TWO (QUIZZES) TO MAKE A THING GO RIGHT

Not all problems are created equal. This quiz will help you prioritize which pain points to attack first.
TAKE THE CUSTOMER CENTRICITY QUIZ

Customer centricity needs a partnership across Geek, Nerd, and Suit. Now’s your chance to find out which one you are.
TAKE THE GEEK NERD SUIT QUIZ

ABOUT THE AUTHORS

Chuck Densinger

Chuck Densinger

Brooke Niemiec

Brooke Niemiec

Mason Thelen

Mason Thelen

BEHIND THE GEEK NERD SUIT CURTAIN

The Geek Nerd Suit concept isn’t just the subject of a book—the idea powers our entire company. We are Elicit and we live by the Geek Nerd Suit philosophy. Our team of technologists, data scientists, and strategists tackle our clients’ biggest customer problems. Want to get in touch?