Customer centricity can’t happen without a partnership across IT (Geek), analytics (Nerd), and business (Suit). This book exposes the most common hurdles companies face in becoming customer-centric, and shares insight on how Geek, Nerd, and Suit can play their part in overcoming them.
Carrie Tharp
Chief Marketing Officer
Neiman Marcus
Kevin Krone
Chief Marketing Officer
Southwest Airlines
Eric Hunter
EVP, Marketing
Pier 1 Imports
In their scramble to reach customers, many business leaders start acquiring mass amounts of data. Others create incredibly complex analytics. Some think the answers come from the top. What is often lost in this quest to innovate is the very thing we claim to value: the customer. Customer centricity might sound like just another buzzword, but it creates the framework required for customers to fall in love with your brand. The strategy? A dynamic and powerful partnership across IT, analytics, and business—between the Geeks, the Nerds, and the Suits. This book not only shows you how to create effective collaboration between your teams to solve problems, it shows you how to create a business atmosphere that runs itself and clears the path for innovation.
What better way to bring the concepts within the book to life than with the help of an example? We’ve applied the insights from each chapter to the progression and evolution of a fictitious company called Jim’s Coffee Shop. Ready to see Geek Nerd Suit in action?
GEEK NERD SUIT IN ACTIONThe Geek Nerd Suit concept isn’t just the subject of a book—the idea powers our entire company. We are Elicit and we live by the Geek Nerd Suit philosophy. Our team of technologists, data scientists, and strategists tackle our clients’ biggest customer problems. Want to get in touch?
